National Exposure

I was at the gym this morning, like every morning, and I was on the elliptical trainer for an hour.

During this hour, I listened to my iPod while watching the local news on the muted TV in front of me.

This morning, there was a fascinating story about the first woman in the U.S. to receive a face transplant. And while the images on the screen were both fascinating and disturbing at the same time, there was another image I was watching carefully.

The lead surgeon for this patient, who was speaking at a large press conference, was wearing an outfit designed and sold by my store!!

I’ve seen this “national exposure” previously – many national TV personalities wear our clothing and I always feel a sense of pride whenever I see this.

The TV spot lasted only for two minutes, but it was fun and exciting to see the outfit (and the transplant, of course) get national attention.